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Strategy & Marketing
Strategy & Marketing
Strategy + Mangagement
How I Generated $17M+ in Leads for Shreve, Crump & Low
While working on a wide range of creative and marketing projects for Shreve, Crump & Low, a well-established luxury retailer in Boston and New England, I identified a major area of improvement that could help the company generate more revenue: their product lead strategy. Previously, the organization had not identified this as a priority, and their website had minimal to zero capability to capture leads or provide helpful information about customers’ interests and activities. This...
MainStroll: Digitally Advancing Our Access to Main Street in the wake of COVID-19
There’s a predicted $355 billion drop in tourism spending to the US due to the Coronavirus and according to a national poll, 60% of our Main Street businesses had zero online sales component and for those who did, it only represented 0-25% of their overall revenue. So while giant retailers such as Amazon and Walmart continue to have their biggest quarters yet, revenue on Main Street has decreased by more than 75%. As the virus...
Case Study: Crane Stationery An Old-Fashioned Product for a New Generation
After being in existence and family-owned for well over 200 years, Crane has been going through more changes than the company had ever seen in only the last ten years. The Berkshire-based company’s last family member left, it broke off into two separate companies and the employees bought one of them. Now, just in the last nine months after facing financial instability, they were recently acquired by Mohawk Fine Papers who will put in massive...
Main Street Strategy: Project Management Transformation and Productivity
Rugg Road Paper Company (“Rugg Road”) is undergoing a transition after its recent purchase by Geraldine O’Hagan in May 2018 from Amy Madanick and Cassandra McIntyre, who opened the brick-and-mortar shop 25 years ago in Boston’s famous Beacon Hill neighborhood. Over the years, Rugg Road has established itself as one of Boston’s leading fine stationers, acquiring several awards in various categories such as best wedding stationery, best paper store, and best social stationery. The new...
Client Management and Acquisition in Online Stationery Sales
In the greeting cards and stationery industry, a stationery store places itself to not only act as a retail store but a design company that handles many different aspects of guest communications. This document focuses on those efforts from the needs and viewpoints of the customers who will have to actively use collaboration tools that are new to them while building a system that allows employees to navigate client projects and stages internally. With limited...
Enterprise Collaboration & Communication Strategy in Financial Services
Financial Services Company with international operations in the United States and in Europe that is faced with implementing an IT Upgrade to maintain Regulatory FINRA compliance with new requirements for the industry. Rather than purchase an out-of-the-box solution, we explore building a strategy that brings together Information Technology, Operations, Legal, and Compliance Teams to collaborate on developing and implementing a comprehensive communication and productivity solution. The organization has little room to deviate from rigid requirements...
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