Rebecca Brianne

MainStroll: Digitally Advancing Our Access to Main Street in the wake of COVID-19



There’s a predicted $355 billion drop in tourism spending to the US due to the Coronavirus and according to a national poll, 60% of our Main Street businesses had zero online sales component and for those who did, it only represented 0-25% of their overall revenue. So while giant retailers such as Amazon and Walmart continue to have their biggest quarters yet, revenue on Main Street has decreased by more than 75%. As the virus continues to surge in the US and consumers avoid shopping and spending in-store, this issue only grows. How can we provide the digital infrastructure to support our Main Street communities and brick-and-mortar businesses as if we were there, touring in-person?

MainStroll is a shopping aggregator and informational site designed to digitally advance the way we explore, shop, and access our Main Street communities across the country. Our platform develops virtual “Strolls” designed after your real-life Main Street and serves as a fully interactive resource and search engine.


  1. Our Vision
  2. The Problem Today
    1. COVID-19 and Main Street
    2. Main Street and Our Local Economy
  3. MainStroll Solution
    1. Prototype – Neighborhood Tour
    2. Retailer Portals
  4. Industry Opportunity
    1. Retail eCommerce
    2. Online Marketplaces
    3. Small Business Development
    4. Main Street Economic Development
  5. Revenue Model
    1. Market Share
    2. Projections
  6. Competitive Analysis
  7. Go-To-Market Strategy
  8. First Round Goals

Due to the confidential nature of most of my strategy work, I only include limited information such as the introduction or an overview of the project.

What are you working on?

What do you need help with?
Related Work
December 2019

Case Study: Crane Stationery An Old-Fashioned Product for a New Generation

After being in existence and family-owned for well over 200 years, Crane has been going through more changes than the company had ever seen in only the last ten years. The Berkshire-based company’s last family member left, it broke off into two separate companies and the employees bought one of them. Now, just in the last nine months after facing financial instability, they were recently acquired by Mohawk Fine Papers who will put in massive...
February 2023

How I Generated $17M+ in Leads for Shreve, Crump & Low

While working on a wide range of creative and marketing projects for Shreve, Crump & Low, a well-established luxury retailer in Boston and New England, I identified a major area of improvement that could help the company generate more revenue: their product lead strategy. Previously, the organization had not identified this as a priority, and their website had minimal to zero capability to capture leads or provide helpful information about customers’ interests and activities. This...

What are you working on?

What do you need help with?