Shreve, Crump & Low is one of the oldest and most renowned jewelers in the United States, with a rich history dating back to 1796. Based in Boston, the company has been a trusted source of fine jewelry, watches, and luxury goods for over 200 years.

In recent years, Shreve, Crump & Low recognized the need to modernize its digital presence in order to better reach and serve its customers. The company embarked on a comprehensive digital transformation project that was led by myself, with the goal of improving the user experience, elevating the brand image, increasing online leads and sales, and showcasing its commitment to excellence.

Some featured outcomes were:

• A complete overhaul of their website to align with the brand image and messaging
• New approach to capturing qualified leads that contributed over $17m+ in lead value directly to in-store associates.
• Developed Shreve, Crump & Low’s first lookbook dedicated to their Magnificent Jewels
• Strategically combined OOH + Digital advertising to maximize brand presence and campaign impact
• Improved number of pages viewed and number of mobile checkouts
• Connected physical lookbook with interactive features to make an inquiry + checkout faster