ForMotiv reached out to Rebecca to lead the redesign of their current website. As a cutting-edge behavioral data startup serving home and auto, commercial, and life insurance leaders they recognized the need the elevate their brand as they grow but were not ready to invest the time and money in an entirely new branding project.
ForMotiv’s main objective was to elevate their current website and create a more responsive design that would improve their SEO. In addition, they wanted to incorporate custom graphics and dashboards that would better advertise their product. Through close collaboration with Head of Growth and other key team members, I was able to develop an in-depth understanding of their target audience and deliver a website that not only met but exceeded their expectations. The new ForMotiv website not only improved the user experience on desktop, tablet, and mobile but also established a strong brand presence that stood out from competitors.