Concept and art direction, custom illustration, typography design, sourcing, project and production management for custom engineered 3D gate-fold football inspired piece. Gatefold invitation and fully functioning gameboard inspired by football. The base is made of 40pt chipboard wrapped and scored in textured football skin paper. The gatefold opens up to reveal a custom printed and laser-cut velvet football field featuring a monogram and two 3D pop-up goal posts on each side of the field, crafted from PETG. The invitation is a removable panel digitally printed in the center with a matching “how-to-play” insert. Each invitation was mailed with a miniature rubber football in matching padded envelopes and guest address labels.