Illustration & Design: Halloween Party
Trade Show Graphics + Design: Cannabis Staffing Viridity Group
I had the pleasure of working with the cannabis staffing company, Viridity Group, to create eye-catching graphics and signage for their trade show materials. Our collaboration resulted in a professional and engaging booth that effectively communicated the company’s brand and services to potential clients. The cannabis industry is rapidly growing, and trade shows are a […]
Creating Shreve, Crump & Low’s First Magnificent Jewels Lookbook
As part of my time at Shreve, Crump & Low, I lead the development of the company’s first Magnificent Jewels lookbook, a collection proudly curated by Shreve, Crump & Low’s late President, David G. Walker. I had the honor of working with Mr. Walker shortly before his passing and was honored to be the force […]
How I Generated $17M+ in Leads for Shreve, Crump & Low
While working on a wide range of creative and marketing projects for Shreve, Crump & Low, a well-established luxury retailer in Boston and New England, I identified a major area of improvement that could help the company generate more revenue: their product lead strategy. Previously, the organization had not identified this as a priority, and […]
Marketing: Shreve, Crump & Low
Shreve, Crump & Low is one of the oldest and most renowned jewelers in the United States, with a rich history dating back to 1796. Based in Boston, the company has been a trusted source of fine jewelry, watches, and luxury goods for over 200 years. In recent years, Shreve, Crump & Low recognized the […]
Web Design: ForMotiv
ForMotiv reached out to Rebecca to lead the redesign of their current website. As a cutting-edge behavioral data startup serving home and auto, commercial, and life insurance leaders they recognized the need the elevate their brand as they grow but were not ready to invest the time and money in an entirely new branding project. […]
Investment Deck: SXSW
I had the exciting task to lead a presentation design and branding project for SXSW, a well-known organization that has been promoting the convergence of music, film, and technology since 1987. Their goal was to build upon their famous SXSW Pitch competition to support a selective group of startups to take part in a one-of-a-kind […]
Web Design: Rep. Kate Hogan
I was commissioned by Massachusetts State Representative Kate Hogan to redesign their previous website, hosted on WordPress. The main objective of this project was to elevate the existing website to enhance its responsiveness and improve its search engine optimization (SEO) capabilities. Working closely with the communication director, I focused on highlighting the representative’s priorities and […]
MainStroll: Digitally Advancing Our Access to Main Street in the wake of COVID-19
There’s a predicted $355 billion drop in tourism spending to the US due to the Coronavirus and according to a national poll, 60% of our Main Street businesses had zero online sales component and for those who did, it only represented 0-25% of their overall revenue. So while giant retailers such as Amazon and Walmart […]
Case Study: Crane Stationery An Old-Fashioned Product for a New Generation
After being in existence and family-owned for well over 200 years, Crane has been going through more changes than the company had ever seen in only the last ten years. The Berkshire-based company’s last family member left, it broke off into two separate companies and the employees bought one of them. Now, just in the […]