Rebecca Brianne Nelson

MainStroll: Digitally Advancing Our Access to Main Street in the wake of COVID-19

Management & Strategy


There’s a predicted $355 billion drop in tourism spending to the US due to the Coronavirus and according to a national poll, 60% of our Main Street businesses had zero online sales component and for those who did, it only represented 0-25% of their overall revenue. So while giant retailers such as Amazon and Walmart continue to have their biggest quarters yet, revenue on Main Street has decreased by more than 75%. As the virus continues to surge in the US and consumers avoid shopping and spending in-store, this issue only grows. How can we provide the digital infrastructure to support our Main Street communities and brick-and-mortar businesses as if we were there, touring in-person?

MainStroll is a shopping aggregator and informational site designed to digitally advance the way we explore, shop, and access our Main Street communities across the country. Our platform develops virtual “Strolls” designed after your real-life Main Street and serves as a fully interactive resource and search engine.


  1. Our Vision
  2. The Problem Today
    1. COVID-19 and Main Street
    2. Main Street and Our Local Economy
  3. MainStroll Solution
    1. Prototype – Neighborhood Tour
    2. Retailer Portals
  4. Industry Opportunity
    1. Retail eCommerce
    2. Online Marketplaces
    3. Small Business Development
    4. Main Street Economic Development
  5. Revenue Model
    1. Market Share
    2. Projections
  6. Competitive Analysis
  7. Go-To-Market Strategy
  8. First Round Goals

More Management & Strategy
March 2018

Enterprise Collaboration & Communication Strategy in Financial Services

Financial Services Company with international operations in the United States and in Europe that is faced with implementing an IT Upgrade to maintain Regulatory FINRA compliance with new requirements for the industry. Rather than purchase an out-of-the-box solution, we explore building a strategy that brings together Information Technology, Operations, Legal, and Compliance Teams to collaborate on developing and implementing a comprehensive communication and productivity solution. The organization has little room to deviate from rigid requirements and we must overcome any barriers on the project by collaborating virtually. This document analyzes and recommends several tools for a variety of communication and collaboration needs including group and meeting tools, virtual collaboration, knowledge resources, information sharing, information broadcasting, and an internal enterprise social media network.

May 2018

Customer Project Management and Acquisition in Online Stationery Sales

In the greeting cards and stationery industry, a stationery store places itself to not only act as a retail store but a design company that handles many different aspects of guest communications. This document focuses on those efforts from the needs and viewpoints of the customers who will have to actively use collaboration tools that are new to them while building a system that allows employees to navigate client projects and stages internally. With limited time to teach users how to operate these project management tools, an intuitive and simple interface that offers the necessary features to communicate with the company is critical.

In regard to acquiring and retaining customers, social media network marketing plays a huge role in targeting core demographics. A variety of strategies is recommended including individual listening, social customer relationship management, and personalized information broadcasting to appeal to core demographic and customers. These strategies will play a role in implementing successful earned and paid social media promotions as well as word-of-mouth marketing plans.


  1. Understanding and Attracting Customers
    1. Individual Listening Using Social Media
    2. Lead Forms as Engaging, Collaborative Content
  2. Virtual Project Management for E-Commerce
    1. Virtual Collaboration Tools for Establishing Relationships
    2. Project Management Dashboards for Customers
  3. Customer Retention
    1. Social Customer Relationship Management and Information Broadcasting
  4. Summary