Rebecca Brianne Nelson

MainStroll: Digitally Advancing Our Access to Main Street in the wake of COVID-19

Management & Strategy

Introduction

There’s a predicted $355 billion drop in tourism spending to the US due to the Coronavirus and according to a national poll, 60% of our Main Street businesses had zero online sales component and for those who did, it only represented 0-25% of their overall revenue. So while giant retailers such as Amazon and Walmart continue to have their biggest quarters yet, revenue on Main Street has decreased by more than 75%. As the virus continues to surge in the US and consumers avoid shopping and spending in-store, this issue only grows. How can we provide the digital infrastructure to support our Main Street communities and brick-and-mortar businesses as if we were there, touring in-person?

MainStroll is a shopping aggregator and informational site designed to digitally advance the way we explore, shop, and access our Main Street communities across the country. Our platform develops virtual “Strolls” designed after your real-life Main Street and serves as a fully interactive resource and search engine.

Contents:

  1. Our Vision
  2. The Problem Today
    1. COVID-19 and Main Street
    2. Main Street and Our Local Economy
  3. MainStroll Solution
    1. Prototype – Neighborhood Tour
    2. Retailer Portals
  4. Industry Opportunity
    1. Retail eCommerce
    2. Online Marketplaces
    3. Small Business Development
    4. Main Street Economic Development
  5. Revenue Model
    1. Market Share
    2. Projections
  6. Competitive Analysis
  7. Go-To-Market Strategy
  8. First Round Goals

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Customer Project Management and Acquisition in Online Stationery Sales

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In regard to acquiring and retaining customers, social media network marketing plays a huge role in targeting core demographics. A variety of strategies is recommended including individual listening, social customer relationship management, and personalized information broadcasting to appeal to core demographic and customers. These strategies will play a role in implementing successful earned and paid social media promotions as well as word-of-mouth marketing plans.

Contents:

  1. Understanding and Attracting Customers
    1. Individual Listening Using Social Media
    2. Lead Forms as Engaging, Collaborative Content
  2. Virtual Project Management for E-Commerce
    1. Virtual Collaboration Tools for Establishing Relationships
    2. Project Management Dashboards for Customers
  3. Customer Retention
    1. Social Customer Relationship Management and Information Broadcasting
  4. Summary